Really enjoyed reading this, Brad. The differentiation you're talking about is very exciting. Thanks for sharing this.
So many companies try to eke out a living without giving a clear and distinct sense of who they are. But so many people want to work for, be associated with and deal with companies that stand for something.
As Shevlin kept asking in Indiana, Who would this NOT work for? If you can't answer that about your company, perhaps you're not differentiating yourself enough (although it sounds like you are).
Brad
· 1 year ago
Thanks William, that means alot coming from you. Vancity does a great job defining themselves and to do it as such a large institution is no easy task. Kudos to you and your management!
The question who were not right for is always ringing in my head and I think it's a very important one. We want to definitively answer that question at each level of the company and leave our employees with no doubt.
Once we know who is wrong, we can focus in on those that are right.
William Azaroff
· 1 year ago
I also like the fact that your vision statement is short and doesn't include words like "quality" or phrases like "through exceptional blah blah blah we will strive to blah blah blah."
I also like the headline "We are the aspirin for your technology compliance headaches." Ultimately the more clearly defined you are, the easier it is to come up with memorable ads that stick in your customers' minds.
Ron Shevlin
· 1 year ago
"We want to shoot people straight".
Heh. Good one.
Seriously, though. This is a great list of principles.
James Robert Lay
· 1 year ago
Great thoughts Brad and I see our values align. To expand... it's not about us but our client... I don't even like the word client but partner. I think this is one of the keys to success is to value the relationship... not the account. It's also important to build a good team and keep them happy. Let them innovate. Let them create. Let them be who they are as a person. Everyone can bring something good to the table. There are no wrong answers. Give back. Give back to the community. Give back to the industry you work in. Volunteer. Donate time. Donate services. Be small. Think big. Give thanks. Set goals... short term... long term. Be a friend.
All Comments
So many companies try to eke out a living without giving a clear and distinct sense of who they are. But so many people want to work for, be associated with and deal with companies that stand for something.
As Shevlin kept asking in Indiana, Who would this NOT work for? If you can't answer that about your company, perhaps you're not differentiating yourself enough (although it sounds like you are).
The question who were not right for is always ringing in my head and I think it's a very important one. We want to definitively answer that question at each level of the company and leave our employees with no doubt.
Once we know who is wrong, we can focus in on those that are right.
I also like the headline "We are the aspirin for your technology compliance headaches." Ultimately the more clearly defined you are, the easier it is to come up with memorable ads that stick in your customers' minds.
Heh. Good one.
Seriously, though. This is a great list of principles.